price：$7.06
Plume
Usually ships in 24 hours Core2Duoノートレビュー 's review (Survive TEOTWAWKI) 『This book has a lot of great info for the serious survivalist. All of it comes from a man who walks the walk. It's comprehensive, easy to understand with lots of resources for everything you would ever need to survive any situation.』
(How To Survive THE END OF THE WORLD AS WE KNOW IT) 『James Wesley, Rawles again writes a superior book on the preparations for the coming collapse. Get this book and start getting yourself and your family ready. This book will help organize your thoughts and actions for most survival situations.』
(TEOTWAWKI, doesn't have to mean the end of good authors.) 『Well thought out, well written and well planned. In the easy to read instructions the author teaches you everything from water purification to food storage preparation. I do have one bad thing to say about the book. It is targeted towards the more well to do than anyone. The Author does mention this many times, and offer a plan to help the people living on a "budget". The book is basing everything off of the idea that you can attain everything listed, and does give a lot of good ideas for lessening a carbon footprint in today's age. All together it was a well constructed, and informational book.』
(Not perfect, but you've got to start somewhere) 『Reading through recent reviews here I note that some reviewers are dissatisfied that this is not a telephone book sized dissertation on Survivalism--with everything one would need to know spelled out in great detail--and are probably also disappointed that it doesn't include in depth treatments of major topics sprinkled throughout, here and there. Other reviewers are upset that this book, in their view, concentrates much too much on the extreme TEOTWAWKI (The End Of The World As We Know It) scenario, and not on less catastrophic scenarios. But, to my mind, the mindset, the approach, the panoply of ideas, pointers, and solutions Rawles is presenting can be be used and adapted to deal with any situation along a spectrum from least to worst scenarios.
My chief problem with this book--living East of the Missouri as I do--is Rawle's unfortunately pretty irrefutable common sense conclusion (and very good advice!) that moving West of the Missouri to relatively sparsely populated, well-watered, agricultural areas with long growing seasons or to small towns (300 miles from the nearest big city if possible) where the skills of self reliance are generally more practiced and ingrained--rather than staying in the very densely populated, massively interconnected and congested, more high technology dependent East--offers a greatly increased chance of survival, if it really all starts to collapse.
The idea that the equivalents of Ghengis Khan's "Golden Horde" will swarm out every highway from every population center in the East, if it is clear that the collapse many of us have feared might come has finally arrived, and, like impossible to resist Army Ants, will eventually find and devour or destroy everything in their path, seems very likely to me; the odds are very much against you being able to hide from them, and you cannot defend against them, I wish that it were not so but, it is.
In a less than TEOTWAWKI situation, those who are--by circumstance or inclination--irremediable city dwellers (and perhaps stubborn optimists) might want to check out Fernando Ferfal Aguirre's recent "Modern Survival Manual: Surviving the Economic Collapse [in Buenos Aires, Argentina]" which deals with the practical day to day survival skills Aguiree acquired in order for he and his family to survive in a major city when things started to slide toward disaster, penury, crime and anarchy in 2001 ( and, I get the impression, are still pretty dicey).
As the title of my review says, "you've got to start somewhere," and this small book is a good start; a starting place for acquiring the mentality, and starting to ask the questions and get acquainted with some of the solutions needed to survive in the extreme situations that none of us living here in America have had to face, but which many people in other lands have encountered--Argentina, Venezuela and Zimbabwe in recent years come immediately to mind--and, might I add, as I see it, the U.S. is swiftly headed down a similar path to a world of hurt, making this little work--unfortunately--eminently and immediately useful.
Is this book perfect, an encyclopedic reference work? No. However, does it get you started, give you the lay of the land in a new world you probably have not encountered before, identify the main problems, and point to some sources for practical solutions? Yes. Are there lists? Yes. Are they comprehensive? No, but they hit the essential points and should get you going on your own comprehensive lists.
Absorb what this book contains, see the world through Rawle's eyes, begin to understand the problems this re-imagined world presents, and the study, planning, determination, hard work, decisions, actions, and solutions that will be required to survive in this new and fearsome world (the identical world we have always lived in and live in today, minus the rose colored glasses), and this book will have done its job. I happen to think it does its job, and well. 』
(Good checklist) 『I would call this book a good checklist. He explaines in depth why you need most everything listed. This is not a copy of getready.gov. He has some insights that most people don't think about. If you live in a city of any size you should read this book. If you are commited read this book. If you don't know why you would want to prepair read this book. It is very common sense. It is not 6 chapters on how to do canning or how to make a fire. It doesn't waste time on precise details that you may or may not need. Its focus is on the broader important things that will really save your life! If everyone knew this information our country would be better off if there were another 911 or Katrina.
』 『The definitive guide on how to prepare for any crisis--from global financial collapse to a pandemic
It would only take one unthinkable event to disrupt our way of life. If there is a terrorist attack, a global pandemic, or sharp currency devaluation--you may be forced to fend for yourself in ways you've never imagined. Where would you get water? How would you communicate with relatives who live in other states? What would you use for fuel?
Survivalist expert James Wesley, Rawles, author ofPatriotsand editor of SurvivalBlog.com, shares the essential tools and skills you will need for you family to survive, including:
Water:Filtration, transport, storage, and treatment options. Food Storage:How much to store, pack-it-yourself methods, storage space and rotation, countering vermin. Fuel and Home Power:Home heating fuels, fuel storage safety, backup generators. Garden, Orchard Trees, and Small Livestock:Gardening basics, non-hybrid seeds, greenhouses; choosing the right livestock. Medical Supplies and Training:Building a first aid kit, minor surgery, chronic health issues. Communications:Following international news, staying in touch with loved ones. Home Security:Your panic room, self-defense training and tools. When to Get Outta Dodge:Vehicle selection, kit packing lists, routes and planning. Investing and Barter:Tangibles investing, building your barter stockpile. And much more.
How to Survive the End of the World as We Know Itis a must-have for every well-prepared family.
price：$19.95
ICON Group International, Inc.
Usually ships in 24 hours Core2Duoノートレビュー 's review (4.5 Stars...Where It All Started) 『These days, the premise of genetic manipulation and moral complexities on an island may sound intriguing if not derivative. Think "Jurassic Park" and "Lord of the Flies." In this case, though, the author predates those novels by decades, creating a scientific thriller that became a building block for generations to come.
Prendick becomes a castaway of sorts on an uncharted island, and soon discovers man-beasts that show uncommon intelligence if not disturbing signs of experimentation. Soon, he meets Dr. Moreau and Montgomery, men intent on exploring the possibilities of vivisection, blending mankind with animals. Horrified, he worries that he will be next on the doctor's table in the House of Pain. Instead, the Beast People begin reverting to their bestial states and turning on their human lords, slowly rejecting the Law that the cold-hearted doctor has instilled, through hypnotism, into their brains. Moreau, Montgomery, and Prendick become the endangered species.
Told as a first-person account, "The Island of Dr. Moreau" is my first venture into the writing of HG Wells. I'm surprised by the readability, considering its date and British origins. Their is little of the pretentious dialect we see and hear in British entertainment.
While Wells seems to wrestle here with a reconciliation of a religious society in the late 1800s and the emergence of evolutionary theory, he keeps the story fast-paced and entertaining. He seems to push against the ideas of an angry, distant God, as well as the ramifications of mankind in the throes of Darwinism. In his own words, he called the story a "youthful blasphemy," though it seems to be more an honest questioning of how and/or if science and faith could work hand in hand.
Dated as some of the scientific aspects may be, this is a clear stepping stone to many of the novels of the last few years. Crichton and company owe Wells a huge debt, and as for me, I'll be picking up more of his books.』
(Brilliant book, but not humor) 『This is a gripping book by H.G. Wells that deals with topics such as vivisection. Highly recommended!
Should not be listed under "humor" in Kindle store though!』
("I hope, or I could not live") 『As with many of H.G.'s stories, it is a tail told by a narrator. Also at first, you may not notice his slipping in of social underpinnings.
Pendrick, our narrator starts out trying to tell how he was disenshipped and disappeared at sea for a year to turn up alive. His explanation is so fantastic that no one believes him. However after we read his account, we do.
He spent the bulk of his time on an isolated island with the mysterious Dr. Moreau, Moreau's right hand man Montgomery, and a menagerie of unique people. Where did they come from and what are they doing on this island? As the story unfolds, Pendrick realizes he is the next either on the operating table or for supper or maybe something more sinister.
This story has shades of William Golding's "Lord of the Flies". However, I can swear that I work with the very same creatures every day. Moreover, I will never look at my cat in the same way.
Somehow, I missed the movie version of this book, so I cannot compare them.
』
(Dr. Moreau, Weird in the extreme!) 『The farther I read in this book, the more disgusted I was with myself for wasting time with it. It is hyper-fanciful, and in my opinion is not worth the effort. You know how it ends before starting the body of the story, and I finally left it at that. The main character survived, forever marked by his strange encounters on the island. I think my 1 star rating is an exaggeration!』
(Hugely influential but has not stood well the test of time) 『H. G. Wells predates Sci-fiction. Most of his books in the field were written before the term was coined in the 1930s. Along with Mary Shelley, Jules Verne, and Robert Louis Stevenson, his work laid the foundation for almost every major form of Science Fiction. Just as many other books written since Wells share elements with THE INVISIBLE MAN or THE TIME MACHINE or THE WAR OF THE WORLDS, so numerous novels, short stories, movies, and television episodes have been influenced by THE ISLAND OF DOCTOR MOREAU. It also has been made into three films, an absolutely god-awful one with Marlon Brando in the title role, another bad one (but not as bad) with Burt Lancaster in the lead role, and a 1932 version starring Charles Laughton and retitled ISLAND OF LOST SOULS. While not a perfect film, it is easily the most intriguing of the three films, not least because of Bela Lugosi's unforgettable portrayal as The Sayer of the Law. In fact, both of the later films are more in the way of remakes of the first film rather than versions of the novel.
Nonetheless, like with Wells's other novels, reading THE ISLAND OF DR. MOREAU will feel familiar to modern readers. So many elements have been appropriated that we've all seen this time and again. That is also the problem with his books: so many elements have been appropriated that we've all seen this time and again. There are a few interesting scenes, but the truth is that a sense of familiarity runs throughout the book. This is not really a criticism of the book. It is more an acknowledgment of how successful it has been.
Still, the fact that the book can no longer feel unfamiliar and given the otherwise relatively minor literary qualities of the book (Wells is not an especially skilled prose stylist and his characters are rather cardboardish), this book is a somewhat tedious read. Its virtues at this point are primarily historical. This is a book that we read to find out how the mad scientist portion of the Sci-fi genre developed as it did. I personally find it less interesting than many of Wells's other Sci-fi works.』 『Designed for school districts, educators, and students seeking to maximize performance on standardized tests, Webster's paperbacks take advantage of the fact that classics are frequently assigned readings in English courses. By using a running thesaurus at the bottom of each page, this edition of The Island of Doctor Moreau by H.G. Wells was edited for students who are actively building their vocabularies in anticipation of taking PSAT¿, SAT¿, AP¿ (Advanced Placement¿), GRE¿, LSAT¿, GMAT¿ or similar examinations. PSAT¿ is a registered trademark of the College Entrance Examination Board and the National Merit Scholarship Corporation neither of which sponsors or endorses this book; SAT¿ is a registered trademark of the College Board which neither sponsors nor endorses this book; GRE¿, AP¿ and Advanced Placement¿ are registered trademarks of the Educational Testing Service which neither sponsors nor endorses this book, GMAT¿ is a registered trademark of the Graduate Management Admissions Council which is neither affiliated with this book nor endorses this book, LSAT¿ is a registered trademark of the Law School Admissions Council which neither sponsors nor endorses this product. All rights reserved.』
price：$6.40
HarperStudio
Usually ships in 24 hours Core2Duoノートレビュー 's review (Great book with lots of character and passion) 『I remember the first time I watched a Gary Vee video - his website had been hacked and he was explaining what happened and how he was resolving it and his character and passion just jumped off the screen.
That same character comes through right off the page in Crush It! as well. This book is not for those who are afraid of change. What Gary presents is a roadmap to understanding yourself, tapping in on your passion and building a brand around yourself to get the job done.
While the book is aimed at the entrepreneur, there's a lot of takeaway for big and small businesses alike. The 13 step plan he highlights in the book can be applicable to anyone but one thing he emphasises is that while monetary cost may be low, this is going to require a heck of a lot of hours. "Just Do It" isn't a strategy that's going to work here unless you're prepared to put in those hours.
Crush It! is as much about knowing yourself as knowing your audience. Gary Vee makes you think hard about what you think your "passion" is, whether you're an audio, visual or text person and what medium is best for you and if you're really going to make it work.
At the end of the day, what Gary Vee encourages is building your personal brand first (not pushing your product in front of people's face!) and letting that passion energise your audience, grab their attention which then you can monetise later. If you're willing to do this, for free - it can pay back big time later.
Who should read this book?
If I had to pass this book to someone, I'd pass it to someone still in school or a fresh grad. Never before has having a personal brand and standing for something been so important. Maybe it'll work against you in some cases - but when you connect with the people who are genuinely interested in you for who you are and what you stand for, you'll be Crushing It.
[...]』
(Not well written) 『I think that Publishers Weekly's review (in the description) says it all:
"there's nothing new here, and his unappealing swagger--repeated stories of how he crushed it and dominated grate particularly--gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice."
I enjoyed seeing his show, though. His enthusiasm is impressive. But this book is read like a very long motivational speech, and truly gives nothing new. Open a Facebook account, email 1,000's of people personally, set up a video blog and speak with an excited voice on your topic... and then wait for advertisers to chase you. That's nice, but not everyone is comfortable with putting on a show, and not every subject is "excitable".』
(Great Read!!) 『Gary does a great job explaining the power of social media networking. He also outlines the best ways to start blogging right now. Great book! Great Info! I am currently working on building a site right now and i am using the majority of the techniques I read about in this book.』
(Passion) 『Sometimes we all need a reminder to be passionate. This book does just that. Simple and true.』
(Passion + Actionable Steps = Success Elixir) 『I thoroughly enjoyed this book from a very authentic and practical entrepreneur. His energy is infectious and his willingness to give more than expected has made him very popular, especially among wine aficionados. I've heard him on seminars and he's always great for getting you pumped up. There is a practical and how-to aspect of this book that I liked and which kept it from being a predictable or sappy "If you do what you love, the money will follow" type of book. If you're considering--or operating--an online business or a business with an online presence, you'll find this quick-read book a gem.
Crush It!: Why NOW Is the Time to Cash In on Your Passion』 『
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retailwebsite in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
』 『
The Story BehindCrush it!
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Myth #1:I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.
The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.
Myth #2:My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.
Myth #3:I’m happy at my job so this book is irrelevant to me.
First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status.Crush Itwill show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.
Myth #4:I need to quit my job to take advantage of this book’s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, becauseyou’ll be doing something you love you won’t mind putting in the extra effort.
InCrush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert,Crush Itis essential reading for anyone who wants to understand and harness the future of business and work.
Learn:Why social media has evened the playing field, destroying the“gate-keepers” who had previously dictated the distribution of content.
Learn:How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn:Why storytelling is the most important business concept in the current marketplace.
Learn:How you can build an online business around your passion without quitting your day job.
Learn:Why Twitter and Facebook are just tools and not a social media strategy.
Learn:How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn:Why transparency and being true to yourself are now winning marketing formulas.
Learn:How to build and maintain an online community around your passion and brand.
Learn:Strategies for turning attention into money.
Learn:Why the legacy element of the internet era is so underrated.
price：$20.95
ICON Group International, Inc.
Usually ships in 24 hours Core2Duoノートレビュー 's review (Not That Good) 『Even good writers produce a turkey or two. This is definitely Well's gobbler. I thought he was going in the right direction when he did some character development in a couple of places; it started to get interesting, but then he lapsed back into post-atomic war preaching mode. His model for world government by a single body is pretty lame, but he came close to describing what an atomic bombing and the aftermath would be like. His description of unlimited energy from fission was completely off the mark, however. Altogether, it got pretty darn tedious after awhile.』
(A Man Ahead of His Time) 『H. G. Wells is not usually given enough credit for this particular book (in my opinion, his best). The focus is usually upon one of his other works such as The Time Machine. The World set Free is truly staggering in its scope, scale, and vision of the future. It is interesting to note how much Wells got correct about the future, and to see how much he did not. The fact that this book was written before World War I indicates his genius at seeing what might be possible and how this might come about. I cannot recommend this book more highly than by saying AN EXCELLENT, FASCINATING, GRIPPING PAGE-TURNER. A quick point about the original year of publication - if my memory is correct, it was originally published in 1910, rather than 1914.』
(Atomic Theory, the book it all started from.) 『In this book, Wells describes nuclear warfare and begins the descriptions of a possible future. He named uranium, "Carolinum" and talked about a chain reaction that would leave radiation behind so that nothing would survive afterwards, even if they did escape from the weapon itself. Dr. Szilard, the man who came up with the idea of splitting the atom with a nuetron, did so after reading, "The World Set Free". I say, NO KIDDING! Wells lays the idea right out in front of the world's face, laughing! It then goes on to describe future events that have occured, though in different times, and some which have yet to occur. He spoke of Carolinum (uranium), the atomic theory and its increadible source of power. He spoke of robotics and computers replacing people in the work place. This is where it all started folks. AND THIS IS JUST IN THE FIRST 100 PAGES! Trust me... it gets better :) If you wish yo know more on the theory and the bombs' construction, I refer you to Richard Rhodes. If you want to know the mind and the story that began this whole deal, read this book!!!!』
(Not one of Wells' greatest, first use of words "atomic bomb") 『Ths work written in 1914 is not one of Wells' great works, but is of interest because it isreputedly the first use of the words "atomic
bomb", and recognises the dangers of warfare
with a weapon of enormous destructive power
delivered from the air. It is remarkably prescient
in the light of the date of writing.』 『Webster's edition of this classic is organized to expose the reader to a maximum number of synonyms and antonyms for difficult and often ambiguous English words that are encountered in other works of literature, conversation, or academic examinations. Extremely rare or idiosyncratic words and expressions are given lower priority in the notes compared to words which are¿difficult, and often encountered¿ in examinations. Rather than supply a single synonym, many are provided for a variety of meanings, allowing readers to better grasp the ambiguity of the English language, and avoid using the notes as a pure crutch. Having the reader decipher a word's meaning within context serves to improve vocabulary retention and understanding. Each page covers words not already highlighted on previous pages. If a difficult word is not noted on a page, chances are that it has been highlighted on a previous page. A more complete thesaurus is supplied at the end of the book; synonyms and antonyms are extracted from Webster's Online Dictionary.
PSAT¿ is a registered trademark of the College Entrance Examination Board and the National Merit Scholarship Corporation neither of which sponsors or endorses this book; SAT¿ is a registered trademark of the College Board which neither sponsors nor endorses this book; GRE¿, AP¿ and Advanced Placement¿ are registered trademarks of the Educational Testing Service which neither sponsors nor endorses this book, GMAT¿ is a registered trademark of the Graduate Management Admissions Council which is neither affiliated with this book nor endorses this book, LSAT¿ is a registered trademark of the Law School Admissions Council which neither sponsors nor endorses this product. All rights reserved.』
price：$6.38
Wiley
Usually ships in 24 hours Core2Duoノートレビュー 's review (Helpful for any level of marketing!) 『Excellent book for anyone to learn how to engage in the "new" marketing and PR. It is any easy read, with great examples of successful cases that will leaving you inspired with new ideas. Even if you are not a marketing expert, you can pick up this book and kick off a successful marketing program. Appropriate for non-profits, small businesses, churches, or corporations....something for everyone. David Meerman Scott does an excellent job of relating to his readers, and even wrote this book by collaborating the ideas of his readers and bloggers.』
(Put Down the #2 Pencil and Use Today's Marketing Methods) 『Watch Video Here: http://www.amazon.com/review/RWYX6WYYDRI42Would you use an old-fashioned #2 pencil as your major tool for business communication? Of course not, because you recognize that vast improvements in technology have given us options which are faster, more effective, and commonly expected.
However, many business leaders are still tied to antiquated methods for reaching customers, prospects, and work associates. This book helps us abandon obsolete marketing and public relations practices, and take advantage of the preferred contemporary strategies for getting our messages across.
Curious about Facebook, Podcasting, Squidoo, and similar means of communicating? You'll get the answers here.
When I became an entrepreneur in 1997, I couldn't have imagined the emergence of so many fresh, innovative ways to market my services. Wouldn't a standard press release attract enough clients and prospects for me? No--and I read this book to discover viable alternatives.
Watch this video for more detail. Then buy it and follow the suggestions--before your competition does.
The Complete Communicator: Change Your Communication-change Your Life!』
(David Meerman Scott has done it again!) 『
His commitment to educating us about Social media Marketing and sharing it through real case studies is amazing.
If you are looking for the most current,accurate book on social media marketing buy, read, and implement now!』
(One of the best books in Marketing and PR for the 21st Century) 『Watch Video Here: http://www.amazon.com/review/R25ZWZ9S8GNPYRMy Name is Steve Monas, and I am the co-author of Shoestring Venture: The Startup Bible. In this video, I have reviewed The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott.』
(Solid revision to an already great book!!) 『I bought "The New Rules of Marketing&PR" at an event that I heard David Meerman Scott speak at in the Fall of '09. I was really excited to be one of the first to receive a copy of the second edition.
The best addition to the book was all the information about how social media now applies in the "New Rules" and what that means for companies of all shapes and sizes - online and offline.
I look forward to doing a webinar with David soon and to getting into the nitty gritty of many of the topics that this book covers. If you have not read this book...you need to!! I guarantee you will learn something that you can start applying into your business marketing plan IMMEDIATELY.
Thanks David!!
Dayna Palmer Founder Women Business Owners Network http://www.WBOnetwork.com』 『
A completely revised and updated edition of theBusinessWeekbestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PRshows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author ofWorld Wide Rave,from Wiley
The New Rules of Marketing and PR, Second Editiongives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.』
price：$9.25
Peachpit Press
Usually ships in 24 hours Core2Duoノートレビュー 's review (Completely useless for both beginners and advanced photographers) 『I find it hard to believe that I'm writing this, but I simply must save unsuspecting readers from frustration I experienced. I'm amateur photographer and always willing to learn something new, so I was lured to this book by positive reviews in my quest for knowledge and better pictures. I failed to heed the warnings in the negative reviews (which I normally do) and now I'm terribly regretting this because every bit of critique appears to be true. I usually read introductions and acknowledgements, so this book immediately alienated me with author's ill-conceived sense of humor. The funny part though is that author realizes (admits it in the book) that his humor attempts are "lame" at best but still insist of occupying at least 5% of the book with this trash. What also contributes to the injury is the author's writing style and "pro" reference in each paragraph. Basically each tip is aimed not at learning something new, but rather at "looking like a pro". I find it ridiculous, but it surely attracts all those photo-wannabes that give this book positive reviews. Now let's look at the content. Each page consists of paragraph(s) of text with some "useful" tip and a picture to illustrate the tip. Do not assume that pictures illustrate a technique, and you could learn anything from them. Most of the time pictures are pointless and/or of questionable artistic value. You will see plenty pictures of cameras, camera menus, camera controls, authors family and friends and even mindless clipart in cases where author was too lazy to actually come up with the photo. Bogus pictures occupy exactly half of each page, so you could surely cut the book in half and convert it to nice pocket format without losing anything. The quality of tips in the book is of dubious nature. I would say that about half of them is just a common sense. Trust me, you do not need a book to figure out that camera has to be steady to make sharp pictures or that by throwing away you picture CDs you are risking that somebody might gain access to your work. It also unlikely that you bought this book to be reminded that your work has to be backed up (several "tips" devoted to that). Now the tiny part of the book that actually contains some useful information is misdirected. For people that spend some time shooting (i'm not even talking about ubiquitous "pros" here) all the "tips" are self-evident and are on borderline with common sense. Many of them are blatantly oversimplified of just plain incorrect. For beginners those tips do not make much sense because they lack the basics which are not covered by this book. In general this book is the worst disappointment I ever had (in books at least :). Spend your time and money elsewhere. There are plenty of good books for beginners and advanced photographers out there and this is just happens not to be one of them. If you really want to improve your pictures better read Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition) or Light: Science and Magic: An Introduction to Photographic Lighting. The latter, especially, going to make you a better photographer, guaranteed.』
(Great book) 『I purchased this book because I recently got a Canon DSLR also from Amazon. I am a total beginner when it comes to using a SLR. So I got this one because of the gret reviews. This book is very good. Easy to read and very informative. I've also bought a couple of others, but like this one the best. I am planning on also getting the volumes 2 and 3 in the near future.』
(He certainly knows how to take pictures. Good teacher? Not really.) 『The book is not completely useless. You can "extract" a few tips from the book. However, al books of this author (yes, I've read them all) are lacking a basic order. It looks like the author never bothered to put things together, simply writing about anything that comes to his mind. For example, he writes about sharp pictures, then, once he gets to a word "flash", he completely switches from the main subject and keeps writing about different kind of flashes you can get from one particular store. Then, while talking about flashes, he gets to white balance, or something else, and keeps talking about that totally different subject. Then, the wedding comes to his mind. Ok, here we go, we talk about weddings, which get us to making sharp pictures, which leads to flashes and lenses, etc., etc. etc. Repetitions, repetitions, repetitions... The "jokes" are very distracting. While reading many things, I was thinking: "what is he talking about, is he out of his mind?" then you realize: "ah, that was a joke". Silly.』
(A good starter for a novice) 『I had to buy this for a digital photography course. Scott Kelby is a great photographer and his photographs prove that. Even I, as a long-standing amateur, picked up a few new tricks.
I found his lame humor at the beginning of the book distracting, though. Sure, he's a funny guy but anyone serious about learning all the tips of great photography may be annoyed at the wasted words. It wouldn't have hurt to have added a few more technical descriptions of how certain tricks work.
What I really enjoyed were his special tips at the bottom of many pages. Those were the ones framed and shaded in hues of green. Another bonus was mentioning both Nikon and Canon features when there were differences between the two brands' terminology. A few added Adobe Photoshop tricks also round out the information in this slim how-to book.
I would recommend this book for someone who already has taken a few good photographs and who is familiar with her own camera. But for someone more determined to turn pro, there are more technical and just as simplified books out there.
4+ stars』
(good book for beginners) 『i bought this book for a friend who is "into" photography, yet didn't have any background on how film photography works vs. digital photography, film theory, etc. This book is really informative, has great illustrative step by steps,and gives the reader a good grasp. Very instructional,not hard to understand.』 『Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning bookThe Photoshop Book for Digital Photographers,now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think).
This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would witha friend, without all the technical explanations and without all the techno-photo-speak."
This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button.
Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.』
price：$3.74
Hachette Audio
Usually ships in 24 hours Core2Duoノートレビュー 's review (A Base Hit) 『Let me start by saying I am a huge fan of Michael Connelly. His Harry Bosch novels are at the pinnacle of crime fiction. His novels that do not feature Harry, like Scarecrow, have been a bit more variable - some pretty good, others not so much. Scarecrow starts off interesting enough, although Connelly's frequent mentions of his other books and characters within this novel is tiresome. It seems so much like a ploy - like an annoying pop up ad on a web page. Connelly captures the mood of the decline of newspapers and downsizing of journalist ranks well. It's a sad tale and that comes across in this book. But the central mystery of this book is not very interesting. It feels forced and implausible at times. The climax points of the story are weak. The ending feels unsatisfying in a vague way. I will definitely continue to read Connelly's novels - no author can hit a home run every time, and Connelly has knocked many of them out of the park. Scarecrow qualifies as only a moderate base hit.』
(Criminals in the Modern Era) 『Michael Connelly must have a very creative mind as he came up with a new twist on how criminals develop their intended victims. The book is written in a rather unique way and the characters are developed nicely. Carver, the bad guy, was a pretty sharp criminal type, working in a place where it was nearly impossible for him to be caught. I was glad that the hero, Jack Mc Evoy finally told his employer to "take a hike" and strike out on his own. Their will be a follow up book on "good ol Jack", I am sure. His investigative abilities will no doubt lead him to look for other bad guys; so stay tuned to Mr. Connelly for more action.』
(One of the great ones) 『I wanted to spend my vacation time around the Christmas Holiday with a book I didn't want to put down... I found this book to be THE BOOK. I loved it. It had been a while since I had read Michael Connelly and I'm hooked once again. I loved it from the beginning. It had the twist early on and the suspense was perfect. What talent!』
(Exactly what I want in a thriller) 『I bought The Scarecrow one miserable Thursday afternoon as a purely escapist read. Something to take the mind off the nonsense the world at large was creating. And it worked, as I hoped it would. The pages flew by and nothing else mattered - phones rang, people yelled and the dishes didn't get done... Too bad it had to come to an end.
Connelly is a solid writer who spins a great tale of imperfect good and purely evil evil. The plot is tight, the dialogue a joy to read, and the narration allows for identification with Jack McEvoy while watching the villain from up close and personal.
Great fun.
』
(better than most, better than most) 『I've read all of Michael Connnelly's novels and enjoyed them all, some more than others. The Scarecrow has an interesting backdrop with villains who are expert computer hackers along with being serial sex crime murderers. Two recurring Connelly characters Jack McEvoy the reporter for The L.A. Times and his old flame FBI agent Rachel Walling (from Connelly's book "The Poet") hook-up again and try to get to the bottom of the crimes. For me, Jack McEvoy is not as endearing a protagonist as other Connelly characters (he's a tad bit snarky here). I found I was kind of hoping he'd get "done-in" or hurt really bad towards the end, and I had trouble believing him chasing villains (being just a newspaper reporter) and behaving so heroic. That being said, I still enjoyed the book as a whole and would recommend it. Not Connelly's best in my opinion, but way better than the other crime-drama fiction that's out there.』 『Forced out of theLos Angeles Timesamid the latest budget cuts, newspaperman Jack McEvoy decides to go out with a bang, using his final days at thepaperto write the definitive murder story of his career.
He focuses on Alonzo Winslow, a 16-year-old drug dealer in jail after confessing to a brutal murder. But as he delves into the story, Jack realizes that Winslow's so-called confession is bogus. The kid might actually be innocent.
Jack is soon running with his biggest story since The Poetmade his career years ago. He is tracking a killer who operates completely below police radar--and with perfect knowledge of any move against him. Including Jack's. (2009)』 『Book Description Forced out of the Los Angeles Times amid the latest budget cuts, newspaperman Jack McEvoy decides to go out with a bang, using his final days at the paper to write the definitive murder story of his career.
He focuses on Alonzo Winslow, a 16-year-old drug dealer in jail after confessing to a brutal murder. But as he delves into the story, Jack realizes that Winslow's so-called confession is bogus. The kid might actually be innocent.
Jack is soon running with his biggest story since The Poet made his career years ago. He is tracking a killer who operates completely below police radar--and with perfect knowledge of any move against him. Including Jack's.
price：$9.52
Random House
Usually ships in 24 hours Core2Duoノートレビュー 's review (Should be 80 Pages) 『The author clearly loves to hear himself talk because he's filled up this book with a great many unnecessary pages and stories that just feel misplaced. There are a couple of meaningful chapters, but very few (15-17). It's also annoying that throughout he ties everything to luck. Overall, a disappointing read.』
(Painfully Self Serving, Narcissitic Pseudo Intellectualism) 『I won't dignify this idiotic book with a thorough review. Read a total of 100 pages, and I'm exhausted. If you like hearing others pontificate on why they're smarter than you, this is a real treat. I can't add anything to what others who have rated this book likewise have already said.』
(On Average a 4, But the Best Insights are a 7/5) 『Before the banking crisis and stock market meltdown, the author came close to supporting the extreme view of quality guru Dr. Deming, that the most important things are "unknown and unknowable". Instead, he says that we average humans, the learned class and even the PhD quants on Wall Street, really have no good way of estimating, describing or evaluating extreme events that do not fit within the 95% limit of the typical bell curve. The biggest impact comes through breakthroughs, catastrophes or non sequitors. Paradigm shifts, quantum leaps, disasters, perfect storms, revolutions and crowd behavior can be studied, described and analyzed, but they cannot be predicted quantitatively or qualitatively. Their impact is even more difficult to predict, especially in the short-run. Hence, we should not be fooled into thinking that portfolio theory and hedges can eliminate most risk. It remains intrinsic. The author advises that individuals and investors should look for the unusual or outlier risks which can be identified and hedge against them as possible and preserve resources to invest in opportunities when game changing events do occur. This is an eye-opening book, which every investor, inventor, politician and entrepreneur should read.』
(Don't mistake middlebrow for Mandelbrot) 『The prologue is a punch in the nose:: straight to the point. The rest of the book, despite its assertiveness, falls back to a more leisure pace. There is a lot of biographical reference and I agree with the reviewer that wrote that the author thinks very highly of himself.
The thesis is a controversial one:: In search of understanding on the workings of the world, scholars and curious people alike should screen out common occurrences and focus on outliers or "Black Swans".
The "Black Swans" as defined by the author are episodes that have the following three characteristics:
1 - Are rare 2 - Have tremendous impact 3 - Seem retrospectively predictable
This is especially true for phenomena that do not behave nicely according to the normal or Gaussian distribution - the bell curve. The author wittily calls this un-Gaussian world "Extremistan" the land tyrannized by the accidental. "Mediocristan" on the other hand is tyrannized by the ordinary. Apparently in this Taleb world democracy has not been invented. What can save your day is that the book shows you how to tell what phenomenon belongs to which country.
Taleb's book itself can be considered a Black Swan. Of course there is plenty of opposition::
1 - The excellent Guns, Germs and Steel by Jared Diamond, winner of the Pulitzer Prize, states that the fates of civilizations are utterly predictable and due to geographical alignment of land masses and original stock of plants and animals;
2 - The weak (please this is NOT a recommendation) The Next 100 Years by George Friedman, is a rebirth of geopolitics and tries to predict the outcome of the 21st century. If Black Swans are what matters and if they are unpredictable The Next 100 Years is an exercise in futility. I believe the book is indeed futile but not because of Black Swans.
So what you can learn from the Black Swan is that you should not focus on facts but on the framework that allowed the facts to happen. This is why the author says you will understand more about the world by NOT reading the paper. Almost half a century earlier the beloved couple Will and Ariel Durant already knew about that when they summarized the ten volumes of their "The History of Civilization" in one hundred pages of "The Lessons of History", one of my all time favourites (yes this is a recommendation) - "most history is guessing, and the rest is prejudice".
Afterthoughts:: 1 - Taleb was raised in Lebanon and speaks French. The bibliographical reference includes a good number of entries from the great French school of mathematics which certainly helped to enrich the book. 2 - The book was published in 2007, the year the subprime crisis exploded. The book says nothing about the crisis. Was it really a Black Swan? 3 - Book sales may be from extremistan but book length is from mediocristan. Once upon a time we used to have Moby Dicks, War and Peaces but also Candides and The Princes. Nowadays a one-hundred-page book is pretty much unsaleable. Skinny books are constantly force fed like geese to produce foie gras. This is where all the Yevgenia, Nero and Il Deserto dei Tartari nonsense comes from. But remember:: paper was once tree - let's save the world.
Leonardo Alves - Brazil - 2010 』
(a great bool) 『absolutely one of the best books abouts risks and risk management ever written. A must for anyone who truly wants to know what is going on in the economy』 『A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.
Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”
For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.
Elegant, startling, and universal in its applicationsThe Black Swanwill change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory.The Black Swanis a landmark book–itself a black swan.
*2nd Edition, With a new essay: "On Robustness and Fragility"』 『Bestselling author Nassim Nicholas Taleb continues his exploration of randomness in his fascinating new book,The Black Swan, in which he examines the influence of highly improbable and unpredictable events that have massive impact. Engaging and enlightening,The Black Swanis a book that may change the way you think about the world, a book that Chris Anderson calls, "a delightful romp through history, economics, and the frailties of human nature." See Anderson's entire guest review below. Guest Reviewer: Chris Anderson
Chris Anderson is editor-in-chief ofWiredmagazine and the author ofThe Long Tail: Why the Future of Business Is Selling Less of More.
Four hundred years ago, Francis Bacon warned that our minds are wired to deceive us. "Beware the fallacies into which undisciplined thinkers most easily fall--they are the real distorting prisms of human nature." Chief among them: "Assuming more order than exists in chaotic nature." Now consider the typical stock market report: "Today investors bid shares down out of concern over Iranian oil production." Sigh. We're still doing it.
Our brains are wired for narrative, not statistical uncertainty. And so we tell ourselves simple stories to explain complex thing we don't--and, most importantly, can't--know. The truth is that we have no idea why stock markets go up or down on any given day, and whatever reason we give is sure to be grossly simplified, if not flat out wrong.
Nassim Nicholas Taleb first made this argument inFooled by Randomness,an engaging look at the history and reasons for our predilection for self-deception when it comes to statistics. Now, inThe Black Swan: the Impact of the Highly Improbable,he focuses on that most dismal of sciences, predicting the future. Forecasting is not just at the heart of Wall Street, but it’s something each of us does every time we make an insurance payment or strap on a seat belt.
The problem, Nassim explains, is that we place too much weight on the odds that past events will repeat (diligently trying to follow the path of the "millionaire next door," when unrepeatable chance is a better explanation). Instead, the really important events are rare and unpredictable. He calls them Black Swans, which is a reference to a 17th century philosophical thought experiment. In Europe all anyone had ever seen were white swans; indeed, "all swans are white" had long been used as the standard example of a scientific truth. So what was the chance of seeing a black one? Impossible to calculate, or at least they were until 1697, when explorers found Cygnus atratus in Australia.
Nassim argues that most of the really big events in our world are rare and unpredictable, and thus trying to extract generalizable stories to explain them may be emotionally satisfying, but it's practically useless. September 11th is one such example, and stock market crashes are another. Or, as he puts it, "History does not crawl, it jumps." Our assumptions grow out of the bell-curve predictability of what he calls "Mediocristan," while our world is really shaped by the wild powerlaw swings of "Extremistan."
In full disclosure, I'm a long admirer of Taleb's work and a few of my comments on drafts found their way into the book. I, too, look at the world through the powerlaw lens, and I too find that it reveals how many of our assumptions are wrong. But Taleb takes this to a new level with a delightful romp through history, economics, and the frailties of human nature.--Chris Anderson
price：$13.60
New Riders Press
Usually ships in 24 hours Core2Duoノートレビュー 's review (A useful book for the spectrum of people involved in building websites) 『Don't Make Me Think, 2nd edition, is about building usability into websites from the start, not adding it on at the end. Thus, the author spends time on usability considerations during the design and development process.
Having been working with websites for several years, I was already familiar with much of the material, but not all. I was happy for the coverage of user testing - that is something I will need to do more of when working on consulting projects.
Admittedly, there was not much material here that I was not already aware of, and much of it is common-sense type stuff, but there were useful tidbits throughout. Plus it is nice to have all this information in a slim and concise volume. As a result, I will be able to quickly review it whenever getting into a new project, just so I know I am planning it right from the start.
This slim book distills much wisdom surrounding website usability, and is worth a read for anyone involved in the process of building a website.』
(Your "Don't make me think" was inspiring--I wrote a couple of new blog entries as a result) 『Steve's book not only had some awesome usability concepts and practical advice and techniques, but I really liked the writing style as well and the examples given. It inspired me not only in our latest website design, but also in writing a few blog entries to my audience about "reudcing the clutter in their to-do lists" (similar to what Steve suggests in web pages) and I also worte an "e-mail to managers" who tend to interrupt their staff and hinder their productivity (similar to the e-mail that Steve has written to managers and executives who may interfere with usability unknowingly). Thank you for a great book (it is actually more than a book, more of a philosophy and a methodology) and also for the inspiring writing and thinking style! When you get this book, expect that you are going to get from it more than what you expected, and probably additional/different things from what you have expected.』
(Excellent book - value for all.) 『The basic idea that I took from this book is that most people design for the web from a top down "how do we push this data out to everyone" and end up with unusable, hard to understand pages. When you flip the perspective and design from the web user point of view, and ask "how do I find this information," you end up with something much much more usable and friendly to navigate.
Excellent book, easy to read, and extremely informative.』
(Thinking done in ~1ms.) 『Finished this short but informative book in 2 days. Steve Krugs gives advice on avoiding common usabilities issues. With that, here are a few things I picked up. - Test rather than argue with your team. - Users read in a hurry, so kill the noise by having less design and small talk, while filling the page up with unique content. - Avoiding ads on your home page, even though it has the highest traffic. - Provide aid for lost users. That includes a way to get to the home page, a site id, and other means of understanding their location. - Test each stage of your project at least once. The earlier the testing, the cheaper to repair.
』
(This Sure Made Me Think&Re-Think All of My WebSites) 『Written to be read on an airplane ride (about two hours), Steve Krug keeps simple some very powerful concepts. to be carefully considered and ardently adhered to in Web Usability.
This book over-delivers on its promise to provide "A Common Sense Approach to Web Usability." Easy to Read and very informative. Krug not only tells Why we should strive to not make people think when they come to our websites, but he also shares and summarizes years of his own primary research.
I'm a learner so I really enjoyed the theory of usability with credentialed authoritative resources. but I also love to take action and Krug also gives steps to take and a clear path of things to do and not do to make your site more usable and you visitors less likely to push the back button.
Just under 200 pages, "Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition" has found its way onto a coveted spot within my key resource books on my desk. I have referred to it more times than I thought I would. I have sticky tabs on page 85 which refers to the Trunk Test; Page 99 which outlines the 4 Question Bounce Test; and Page 107 which describes "the fifth question."
Krug lays out Guiding Principles, Things You Need to Get Right (Navigation and Home Page) and Making Sure You Got Them Right (Usability Testing) that are easy to follow and exciting to implement. He shows us how to do "Usability Testing on 10 cents a Day." Krug thoroughly covers usability testing in his followup book called Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Steve Krug inserts numerous resources and reference materials which have also found there way to my bookmarked sites and reference shelf. Two of his suggested reference books that I use the most are Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies) and Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
Sorry for the lengthy review but this book isn't inexpensive at $40 US, but well worth the investment. I was reluctant at first glance to pay the $40, but I'm glad I did. I just wanted to take the appropriate time to show you why I thought so.
Have a good read, I hope you get as much out of it as I did.』 『Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.
Three New Chapters!
Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims
"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think!showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.
In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author ofDesigning with Web Standards
』 『Usability design is one of the most important--yet often least attractive--tasks for a Web developer. InDon't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.
The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.
Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.
This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again.--Stephen W. Plain
price：$16.95
ICON Group International, Inc.
Usually ships in 24 hours Core2Duoノートレビュー 's review (A testament to American Individualism) 『This is a thoroughly American view on political theory given the emphasis on the individual coupled with the call for civil disobedience. Definitely not for the faint hearted, go into this with a grasp of the events of the day and a willingness to read the entire essay at least twice to fully appreciate Thoreau's points.』
(excellent) 『Thoreau's writing on "Duty of Civil Disobedience" is brilliant! I have LONG been a fan of the writings of HDT and once journeyed to Walden to see the cabin he lived in but a brief time. This book is so often cited as required reading among those who advocate non-violent protests. While I clearly see why it provides useful information for these purposes, I found myself disappointed by the rustic, "whiskey-rebellion" kind of thinking of anti-taxation given that he also advocates the reader's taking benefits from the state. I'm now conflicted. I find the writings and man a genius, even in those instances in which I disagree with the extent of his anti-taxation position.』
("It is not so desirable to cultivate a respect for the law, so much as for the right."-Henry David Thoreau) 『In "Civil Disobedience" Thoreau presents political theories in which he dissects democracy and the interaction between citizens and their government. Understandably, Thoreau was deeply concerned about injustices he witnessed during his life, such as enslavement of one sixth of the population and the invasion of Mexico by the United States. Thoreau does not oppose the institution of government; he believes that when a government becomes "abused and perverted", it ceases to represent the will of the people. When a government makes decisions that promulgate harm and injustice, it is the duty of its citizens to rebel and break those chains of injustices.
Arguably, the strongest idea Thoreau presents, is the notion of individualism. Thoreau encourages skepticism of the government and rejects blind loyalty to it. Thoreau perceives citizens, who give blind loyalty to their government's decisions without questioning them, as participants in every injustice committed by that government. Whether this point of view is correct or not, it is worth debating, especially in view of the horrific injustices that are extant in today's world and the way the masses so easily accept them without considering the negative impact on others. 』
(Civil Disobedience) 『it wasn't what I expected to receive with the English to Spanish stuff in it』
(Take back your power) 『Though many statements Thoreau has made seem a little flakey around the edges, when it came to free will and individual choice he had the right idea and the courage to see it through. The importance of centralizing power within oneself is perhaps more important today than ever when unrestrained government in partnership with multinational corporations weild enormous destructive power. A book that has not lost its relevance.』 『Designed for school districts, educators, and students seeking to maximize performance on standardized tests, Webster's paperbacks take advantage of the fact that classics are frequently assigned readings in English courses. By using a running thesaurus at the bottom of each page, this edition of Civil Disobedience by Henry David Thoreau was edited for students who are actively building their vocabularies in anticipation of taking PSAT¿, SAT¿, AP¿ (Advanced Placement¿), GRE¿, LSAT¿, GMAT¿ or similar examinations. PSAT¿ is a registered trademark of the College Entrance Examination Board and the National Merit Scholarship Corporation neither of which sponsors or endorses this book; SAT¿ is a registered trademark of the College Board which neither sponsors nor endorses this book; GRE¿, AP¿ and Advanced Placement¿ are registered trademarks of the Educational Testing Service which neither sponsors nor endorses this book, GMAT¿ is a registered trademark of the Graduate Management Admissions Council which is neither affiliated with this book nor endorses this book, LSAT¿ is a registered trademark of the Law School Admissions Council which neither sponsors nor endorses this product. All rights reserved.』
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Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Evanovich: So dude,... Okay, you're back in Florida. Do you ever get to the beach? And when and if you get to the beach...is Harry Bosch with you? And what kind of beachwear are you guys sporting? Flip-flops? Crocs? Speedo? Board shorts?
