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< SAR A NETWORKING GUIDE FOR GRADUATES HC > Anne Brown,Thom Singer






 price:$29.95 
 New Year Publishing
 Usually ships in 24 hours

customer 's reviewGraduation is a landmark milestone in life. The thrill of launching a career can be exciting, but it can also feel very lonely. Some Assembly Required: A Networking Guide for Graduates is the fourth book in the series, and ideal book for any young professional. The book fills in the gaps that are not taught in the classroom about the power of business relationships and networking. Thom Singer and Anne Brown have customized the message and designed a step by step program that will impact any career for decades. Whether from Graduate School, a University, Community College or High School, these indispensable skills with help every Graduate start their careers with the relationship building skills necessary to ensure success beyond their wildest dreams.


< Steve Jobs > < Einstein: His Life and Universe > < Thinking, Fast and Slow > < I, Steve: Steve Jobs in His Own Words (In Their Own Words) > < Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way > < Benjamin Franklin: An American Life > Walter Isaacson






 price:$18.15 
 Schuster(2011-10-24)
 Usually ships in 24 hours

customer 's reviewBased on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious driverevolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
Amazon Best Books of the Month, November 2011: It is difficult to read the opening pages of Walter Isaacson’sSteve Jobswithout feeling melancholic. Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictionswere in many ways his greatest strength.--Chris Schluep


Amazon Exclusive: A Q&A with Walter Isaacson

Q:It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?

Isaacson:Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.

Q:How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?

Isaacson:I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.

Q:He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?

Isaacson:Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.

Q:Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?

Isaacson:Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.

Q:Jobs could be notoriously difficult. Did you wind up liking him in the end?

Isaacson:Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.

Q:Do you believe he was a genius?

Isaacson:He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.

Q:Did he have regrets?

Isaacson:He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.

Q:What do you think is his legacy?

Isaacson:His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

Photo credit:Patrice Gilbert Photography


Rerations
< Steve Jobs > < Einstein: His Life and Universe > < Thinking, Fast and Slow > < I, Steve: Steve Jobs in His Own Words (In Their Own Words) > < Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way > Advetized RSSfreaks


< The Art Of War > < The Art of War (History and Warfare) > < The 48 Laws of Power > < The Prince (Bantam Classics) > < The Art of Seduction > < The Book of Five Rings (Shambhala Classics) > Sun Tzu






 price:$8.00 
 Tribeca Books
 Usually ships in 24 hours

customer 's reviewThe classic by Sun Tzu. The definitive guide to strategy, tactics, and success.
The Art of Waris the Swiss army knife of military theory--pop out a different tool for any situation. Folded into this small package are compact views on resourcefulness, momentum, cunning, the profit motive, flexibility, integrity, secrecy, speed, positioning, surprise, deception, manipulation, responsibility, and practicality. Thomas Cleary's translation keeps the package tight, with crisp language and short sections. Commentaries from the Chinese tradition trail Sun-tzu's words, elaborating and picking up on puzzling lines. Take the solitary passage: "Do not eat food for their soldiers." Elsewhere, Sun-tzu has told us to plunder the enemy's stores, but now we're not supposed to eat the food? The Tang dynasty commentator Du Mu solves the puzzle nicely, "If the enemy suddenly abandons their food supplies, they should be tested first before eating, lest they be poisoned." Most passages, however, are the pinnacle of succinct clarity: "Lure them in with the prospect of gain, take them by confusion" or "Invincibility is in oneself, vulnerability is in the opponent." Sun-tzu's maxims are widely applicable beyond the military because they speak directly to the exigencies of survival. Your new tools will serve you well, but don't flaunt them. Remember Sun-tzu's advice: "Though effective, appear to be ineffective."--Brian Bruya
Rerations
< The Art Of War > < The Art of War (History and Warfare) > < The 48 Laws of Power > < The Prince (Bantam Classics) > < The Art of Seduction > Advetized RSSfreaks


< It Worked for Me: In Life and Leadership > < My American Journey > < The Leadership Secrets of Colin Powell > < It Worked For Me CD > < The Powell Principles: 24 Lessons from Colin Powell, a Battle-Proven Leader (Mighty Managers Series) > < My American Journey: An Autobiography > Colin Powell,Tony Koltz






 price:$11.20 
 Harper(2012-05-22)
 Usually ships in 24 hours

customer 's review

It Worked for Meis filled with vivid experiences and lessons learned that have shaped the legendary public service career of the four-star general and former Secretary of State Colin Powell. At its heart are Powell's "Thirteen Rules"—notes he gathered over the years and that now form the basis of his leadership presentations given throughout the world. Powell's short but sweet rules—among them, "Get mad, then get over it" and "Share credit"—are illustrated by revealing personal stories that introduce and expand upon his principles for effective leadership: conviction, hard work, and, above all, respect for others. In work and in life, Powell writes, "it's about how we touch and are touched by the people we meet. It's all about the people."

A natural storyteller, Powell offers warm and engaging parables with wise advice on succeeding in the workplace and beyond. "Trust your people," he counsels as he delegates presidential briefing responsibilities to two junior State Department desk officers. "Do your best—someone is watching," he advises those just starting out, recalling his own teenage summer job mopping floors in a soda-bottling factory.

Powell combines the insights he has gained serving in the top ranks of the military and in four presidential administrations with the lessons he's learned from his immigrant-family upbringing in the Bronx, his training in the ROTC, and his growth as an Army officer. The result is a powerful portrait of a leader who is reflective, self-effacing, and grateful for the contributions of everyone he works with.

Colin Powell'sIt Worked for Meis bound to inspire, move, and surprise readers. Thoughtful and revealing, it is a brilliant and original blueprint for leadership.



A Note from Colin Powell onIt Worked for Me

I love stories. In the course of my career I gathered a number of them that mean a lot to me. Most come from my military life. I was in the military from age seventeen as an ROTC cadet until I was a retired GI at age fifty-six. Others came from my service as Secretary of State and as National Security Advisor. Yet others came to me as I wandered through life. In this book I want to share with you a selection of these stories as well as experiences that have stayed with me over the years. Each one of them taught me something important about life and leadership. Some of the stories deal with serious aspects of my life, including some of the controversial issues I was involved in during my tenure as Secretary of State. There are also humorous stories from my life as well. I offer them to you for whatever use you may wish to make of them.

The first part ofIt Worked for Meexplains my Thirteen Rules, which have been bouncing around since they were first published inMagazineover twenty years ago. These are rules that I have gathered over the years and to which I’ve adhered in my career.

CLP's Thirteen Rules:

  1. It ain't as bad as you think. It will look better in the morning.
  2. Get mad, then get over it.
  3. Avoid having your ego so close to your position that when your position falls, your ego goes with it.
  4. It can be done!
  5. Be careful what you choose. You may get it.
  6. Don't let adverse facts stand in the way of a good decision.
  7. You can't make someone else's choices. You shouldn't let someone else make yours.
  8. Check small things.
  9. Share credit.
  10. Remain calm. Be kind.
  11. Have a vision. Be demanding.
  12. Don't take counsel of your fears or naysayers.
  13. Perpetual optimism is a force multiplier.

The rest of the book focuses on everything from the importance of really knowing who you are and how to always be yourself to why I put an emphasis on knowing and taking care of others, especially those who are your followers. I go into my experience in the exploding digital realm that has reshaped the world and our lives. I talk about how to be a great manager and a great leader. I give no conclusions or recommendations, just my observations. The chapters are free-standing. You can read them straight through or jump in anywhere. Everyone has life lessons and stories. These are mine. All I can say is that they worked for me.--Colin Powell



Rerations
< It Worked for Me: In Life and Leadership > < My American Journey > < The Leadership Secrets of Colin Powell > < It Worked For Me CD > < The Powell Principles: 24 Lessons from Colin Powell, a Battle-Proven Leader (Mighty Managers Series) > Advetized RSSfreaks


< The Rules of Love: A Personal Code for Happier, More Fulfilling Relationships > < The Rules of Life, Expanded Edition: A Personal Code for Living a Better, Happier, More Successful Life (Richard Templar's Rules) > < The Rules of Work, Expanded Edition: A Definitive Code for Personal Success (Richard Templar's Rules) > < The Rules of Life: A Personal Code for Living a Better, Happier, More Successful Life > < The Rules of Money: How to Make It and How to Hold on to It > < The Rules of Parenting > Richard Templar






 price:$7.53 
 FT Press
 Usually ships in 24 hours

customer 's reviewLove.

 

Some people know how to find it...Share it...Make it last. 

 

Were they born that way? No. They’ve learned the rules.

Rules you can learn, too.

 

The Rules of Love.

 

Here they are:

100 simple rules to live and love by... 

Rules for finding a partner you can love for a lifetime...

and keeping your partner just as happy...

for keeping your relationship fresh, intimate, and wonderfully surprising...

for getting past game playing, jealousy, arguments, and history...

for actually, really communicating...

for knowing what matters, and what doesn’t...

 

for building better relationships with your entire family

(including your kids...maybe even your in-laws)

 

The most important rules you will ever follow

 

Follow them to joy,

to contentment,

to lifelong love.

 


Rerations
< The Rules of Love: A Personal Code for Happier, More Fulfilling Relationships > < The Rules of Life, Expanded Edition: A Personal Code for Living a Better, Happier, More Successful Life (Richard Templar's Rules) > < The Rules of Work, Expanded Edition: A Definitive Code for Personal Success (Richard Templar's Rules) > < The Rules of Life: A Personal Code for Living a Better, Happier, More Successful Life > < The Rules of Money: How to Make It and How to Hold on to It > Advetized RSSfreaks


< Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting > < Case in Point: Complete Case Interview Preparation, 7th Edition > < How to Get Into the Top Consulting Firms: A Surefire Case Interview Method - 2nd Edition > < 101 Great Answers to the Toughest Interview Questions > < Crack the Case System: Complete Case Interview Prep > < The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm > Victor Cheng






 price:$13.25 
 Innovation Press
 Usually ships in 24 hours

customer 's review

In Case Interview Secrets, you'll discover step-by-step instructions on how to dominate what many consider to be the most complex, most difficult, and most intimidating corporate job interview in the world—the infamous case interview. Victor Cheng, a former McKinsey management consultant, reveals his proven, insider's method for acing the case interview. Having personally secured job offers fromMcKinsey, Bain&Company, Monitor, L.E.K, Oliver Wyman, and A.T. Kearney, he has also been a McKinsey case interviewer—providing you with a hands-on, real-world perspective on what it really takes to land job offers.

Cheng’s protégées work in all the major strategy management consulting firms, includingMcKinsey, The Boston Consulting Group, Bain&Company, Monitor Company, A.T. Kearny, Oliver Wyman, L.E.K, Roland Berger, Accenture, and Deloitte, as well as in the strategic planning departments of numerous Fortune 500 companies. Whether you’re an undergraduate, MBA, PhD, or experienced-hire applicant candidate, you’ll discover:

  • What case interviewersreallysay about you behind closed doors but wouldn’t dare tell you—until now
  • The subtle yet specific performance differences that separate those who get management consulting offers from those who don’t
  • The 10biggest mistakescandidates make in case interviews (and how to avoid them)
  • The 3 specific things interviewers expect in the first 5 minutes of a case that often decide the outcome on the spot
  • An insider’s take on what interviewers really look for and why—and how to give them what they want

Rerations
< Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting > < Case in Point: Complete Case Interview Preparation, 7th Edition > < How to Get Into the Top Consulting Firms: A Surefire Case Interview Method - 2nd Edition > < 101 Great Answers to the Toughest Interview Questions > < Crack the Case System: Complete Case Interview Prep > Advetized RSSfreaks


< Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks > < The Rookie's Guide to Options: The Beginner's Handbook of Trading Equity Options > < Understanding Options > < Option Volatility&Pricing: Advanced Trading Strategies and Techniques > < Options as a Strategic Investment > < Options Made Easy: Your Guide to Profitable Trading (2nd Edition) > W. Edward Olmstead






 price:$12.87 
 FT Press
 Usually ships in 24 hours

customer 's review

Brief, carefully paced lessons on options and trading strategies using verbal definitions and many trading examples for clarification. Each lesson builds on the one preceding it and explains options in plain English, from start to finish. Step-by-step coverage of controlling risk, protecting your investments -- even advanced strategies other introductory books ignore! Authored by Dr. W. Edward Olmstead, contributing editor to The Spear Report and editor of The Options Professor newsletter.


Rerations
< Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks > < The Rookie's Guide to Options: The Beginner's Handbook of Trading Equity Options > < Understanding Options > < Option Volatility&Pricing: Advanced Trading Strategies and Techniques > < Options as a Strategic Investment > Advetized RSSfreaks


< How Will You Measure Your Life? > < HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen) > < The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business > < Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream > < The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail > < Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns > Clayton M. Christensen,James Allworth,Karen Dillon






 price:$10.74 
 HarperBusiness(2012-05-15)
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customer 's review

In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.

The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.

In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personal relationships become enduring sources of happiness? How can I avoid compromising my integrity—and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions.

How Will You Measure Your Life?is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.


Rerations
< How Will You Measure Your Life? > < HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen) > < The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business > < Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream > < The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail > Advetized RSSfreaks


< The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future > < Platform: Get Noticed in a Noisy World > < The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms > < The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) > < The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World > < Steal Like an Artist: 10 Things Nobody Told You About Being Creative > Chris Guillebeau






 price:$9.20 
 Crown Business(2012-05-08)
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customer 's reviewInThe $100 Startup,Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose–andearn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth– he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There aremanyotherslike Chris– those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All youneed is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish –sellhim the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change ourownlife, we can help others changetheirs.  This remarkable book will start you on your way.


Q&A with Gretchen Rubin and Chris Guillebeau
Gretchen Rubin photo by Dave CrossChris Guillebeau photo by Stephanie D. ZitoGR: One thing that really sets your book apart from other similar books is itsspecificity. You really drill down on how people have actually built these businesses. Why did you take this approach?
CB: Because most books about business are too generic. They are filled with platitudes instead of data and real instructions. There's nothing wrong with saying“Go for it!”—but the purpose of this book is to say, “OK, you're ready to go for it? Great. Here's how you actually do it.”

This isn't a book about business, at least not as most people think about it. Instead, it's a book about freedom. It's for those who want to escape from corporate life, build something of their own to support their families, or just find a way to make more money.

GR: Is it really possible to make a good business out of your passion?
CB: Yes, but the key is to combine your passion with something that is useful to the world. I used to be very passionate about eating pizza and playing video games, but no one wanted to pay me to do it.

That's why we have to go further, until we find the convergence point between what we're excited about and what other people value. For example, I met a guy who was a snowboarding instructor in Canada. He created a DVD set of instructional videos. He followed his passion, he found a way to make it useful, and it's now a $300,000 a year business.

GR: Many books about startups focus on technology companies; by contrast, you focus on small businesses started by people creating companies around something they love to do. Often, they don’t look like typical “entrepreneurs,” don’t come from traditional business backgrounds, and don’t have special skills. Why did you take this approach?
CB: I think there's a real misconception about entrepreneurship. As you noted, some people hear the wordstartupand imagine things like venture capital, funding rounds, and eventually cashing out if possible. It's not that different from the conception of traditional business—wearing a suit, sitting behind a desk, playing golf after lunch.

But there's also an entirely different way of creating freedom, and it's just now starting to get the attention it deserves. This alternate perspective is about starting on your own, with limited money and no special training. You don't need outside investment (of any kind), an MBA, or a 65-page business plan that no one will ever read. You just need a product or service, a group of people willing to buy it, and a means of getting paid.

GR: The economy has a lot of people feeling anxious about their financial situations. Do you think this is a bad time to take a risk like a startup?
CB: When the economy causes us to feel anxious, it's also a good time to reassess the whole concept of risk. For many people, it may be much riskier to cast your lot in the traditional job market. But what if you didn't have to compete in a crowded marketplace—what if you could essentially create your own job? The beautiful thing about starting small means that you're not necessarily competing with anyone, and your financial risk is low.

In the long run, risk is related to security. Many of the people in this book were successful in creating their own security instead of entrusting it to someone else.

GR: You did a crazy amount of research forThe $100 Startup. What surprised you the most?
CB: The first thing that surprised me was how willing most respondents were to talk about the inner workings of their business, especially the financial details. The common attitude was: if this helps other people in their work, I want to share it.

Digging deeper, I was surprised by some of the interesting businesses people had started. There is a guy who earns more than $100,000 a year helping people use their Frequent Flyer miles. There is another guy in Croatia known as“Mr. Spreadsheet,” who has also crafted a six-figure business helping corporate employees manage data better. There were also plenty of interesting businesses that were more traditional, like a retail yarn shop in Portland and an Israeli-American designer who created a business selling hand-madewedding contracts.

GR: You give some controversial advice: you don’t need a business plan, you don’t need to spend too much time planning, you don’t need a large amount of money to launch, and you don’t need special skills or expertise. What do you say to people who disagree?
CB: I'd say the proof is found in everyone who has made it happen. My hope is that this book will serve as a blueprint for many more success stories, just like the unconventional and unexpected entrepreneurs I talked to from all over the world.


Rerations
< The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future > < Platform: Get Noticed in a Noisy World > < The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms > < The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) > < The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World > Advetized RSSfreaks


< Thinking, Fast and Slow > < The Power of Habit: Why We Do What We Do in Life and Business > < Imagine: How Creativity Works > < What Makes Your Brain Happy and Why You Should Do the Opposite > < Understanding Other People: The Five Secrets to Human Behavior > < How We Decide > Daniel Kahneman






 price:$15.00 
 Farrar, Straus and Giroux(2011-10-25)
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customer 's review
Selected by theNew York Times Book Reviewas one of the best books of 2011
AGlobe and MailBest Books of the Year 2011 Title
One ofThe Economist’s 2011 Books of the Year
One ofThe Wall Steet Journal's Best Nonfiction Books of the Year 2011
Winner of the 2011Los Angeles TimesBook Prize for Current Interest
 

Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together his many years of research and thinking in one book.

In the highly anticipatedThinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble.Thinking, Fast and Slowwill transform the way you think about thinking.


Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana." System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don't, such as intuition. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives.Thinking, Fast and Slowgives deep--and sometimes frightening--insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more. --JoVon Sotak


Rerations
< Thinking, Fast and Slow > < The Power of Habit: Why We Do What We Do in Life and Business > < Imagine: How Creativity Works > < What Makes Your Brain Happy and Why You Should Do the Opposite > < Understanding Other People: The Five Secrets to Human Behavior > Advetized RSSfreaks

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