The Blood 'N Guts fishing short is built to repel stains and dry quickly.

About Columbia's Garment Technologies
This garment is outfitted with Columbia's Omni-Shade and Omni-Shield Blood 'N Guts technologies. Blood 'N Guts is a fabric treatment that's specially designed to resist and wash out liquid stains. The treatment provides two lines of defense. Initial liquid stains bead up and roll off Blood 'N Guts-treated fabric. However, in some cases pressure may cause some liquid stains to penetrate treated fabric. For stains that penetrate the first line of defense, the Blood 'N Guts formula also works to release stains with agitation and soap in the washing machine. The protective benefits of Blood 'N Guts technology may diminish over time due to dirt and wear, but these benefits are easily restored simply by washing and drying your garment between uses. Proper care of your Blood 'N Guts-treated product will help it perform the best when you need it the most.

Columbia's Omni-Shade clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, letting you stay out longer on sunny days. Unlike SPF (Sun Protection Factor)--which is a measure of sunburn reduction from sunblock and protects you from UVA rays--Columbia's Omni-Shade products are far more versatile, combining a tight-weave construction, UV reflectors, and UV absorbing technology. These features not only prevent sunburns and long-term skin damage, but they also protect the wearer from UVB rays in addition to UVA rays. UVB rays are much more harmful than UVA, and are present even on cloudy days. Plus, Omni-Shade doesn't wear off. Instead, your safety increases as the Ultraviolet Protection Factor (UPF) increases. Several layers of Omni-Shade protection are available: UPF 15, UPF 30, UPF 40, and UPF 50-plus. It's like sunscreen, but you don't have to reapply. All Omni-Shade fabric carries the Skin Cancer Foundation's Seal of Recommendation, which is given to sun-protective fabrics that have a minimum UPF of 30.

Features:

• Construction: 100-percent nylon ripstop fabric
• Omni-Shade sun protection
• Omni-Shield Blood 'N Guts advanced repellency
• Stain resistant
• Quick dry
• Imported
• 8- or 10-inch inseam

About Columbia Sportswear
Founded in 1938, Columbia Sportswear Company has grown from a small family-owned hat distributor to one of the world's largest outerwear brands and the leading seller of skiwear in the United States. Columbia's extensive product line includes a wide variety of outerwear, sportswear, rugged footwear and accessories. Columbia specializes in developing innovative products that are functional yet stylish and offer great value. Eighty-year-old matriarch Gert Boyle, Chairman of the Board, and her son, Tim Boyle, President and CEO, lead the company.

Columbia's history starts with Gert's parents, Paul and Marie Lamfrom, when they fled Germany in 1937. They bought a small hat distributorship in Portland, Oregon, and named it Columbia Hat Company, after the river bordering the city. Soon frustrated by poor deliveries from suppliers, the Lamfroms decided to start manufacturing products themselves. In 1948, Gert married college sweetheart Neal Boyle, who joined the family business and later took the helm of the growing company. When Neal suddenly died of a heart attack in 1970, Gert enlisted help from Tim, then a college senior. After that it wasn't long before business really started to take off. Columbia was one of the first companies to make jackets from waterproof/breathable fabric. They introduced the breakthrough technology called the Columbia Interchange System, in which a shell and liner combine for multiple wearing options. In the early 1980s, then 60 year-old Gert began her role as "Mother Boyle" in Columbia's successful and popular advertising campaign.

The company went public in 1998 and moved into a new era as a world leader in the active outdoor apparel industry. Today, Columbia Sportswear employs more than 1,800 people around the world and distributes and sells products in more than 50 countries and to more than 12,000 retailers internationally.