Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From theNew York Timesbest-selling author ofHow We Decidecomes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative“types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony,Imaginereveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

It takes more than just good ingredients to start and build a successful artisan food business. In addition to doing the actual cooking or baking, food entrepreneurs are responsible for hundreds of decisions that impact the future of their business. From which marketing tools are best to how to increase operational capacity to dealing with government regulations and oversight to trying to make everything work within a limited budget, the sheer number of decisions can seem daunting at times.

That requires much stronger forces. A tool is a technique or procedure that can generate a force that allows you to do the work of change. It is work that must be done in real time. When do we use a tool? In the present.

Conventional therapy tends to be passive and focuses on the past. It excavates a patient’s history, usually from childhood, brings it into the light of day and interprets it so as to strip it of its unconscious power. I have the greatest respect for the past. Memories, emotions, insights can all be very valuable. But my patients needed help and relief in the present and all the insights in the world weren’t going to be powerful enough to deliver that.

To control your actions you need something else: a specific procedure you can use systematically to combat a specific problem -- you need a tool.

There’s an obvious objection that arises here: Isn’t what you’re doing superficial? Sure, these tools of yours may help a patient change his or her behavior but you haven’t addressed the underlying reasons. Unless you do that they’re bound to go back to their (self-) destructive ways sooner orlater.

There are two answers to this objection. The first involves a misunderstanding of how people change. Insight into the“reasons” for a problem isn’t the cause of change – it’s the result. Groups like Alcoholics Anonymous have always known this. You don’t join AA and then sit around discussing why you drink too much over a few beers or vodka martinis. You join to stop drinking one day at a time. Only after that can you look into the roots of your addiction by “taking inventory.”

The second answer goes back to our original question about what a tool is. There has been a bias in psychotherapy implying that anything that is active and involves your will is superficial; as if the deepest part of human experience can only occur inside your head. The truth is the opposite; the deepest part of human experience happens when you interact with the world outside yourself. That means you need to go beyond thinking and into“doing”—and this is exactly what a tool makes possible.