At least some of those presuppositions have been shredded thanks to the release of Darwin Porter's newest overview of the famously famous and spectacularly wealthy.

Porter provides a rich feast of guilty pleasures: Show-biz history, in the words of an earlier reviewer, that's "writ large, smart, and with great style."

It addresses more than "Merely Merv," a subject which in the hands of a lesser writer could have been as dull and prosaic as some of Merv's telecasts. Merv is merely the departure point for an overview of show-biz in the '50s, the raw ambition, the hush-a-by scandals, and the behind-the-scenes maneuvering that, 'till now, were either too controversial or too libelous to actually make it into print.

The author first met his subject in 1959 when Darwin (then the 21-year-old head of the Student Press at the University of Miami) hired Merv (then a 34-year-old boy singer with a Big Band) to provide the entertainment for his graduating class's senior prom for a fee of $500.

Based on the friendship that evolved from that event, Porter began the relentless compilation of data which made its way into this book.

And what a book it is. No one ever defined Merv as celibate, but even by the standards of TV Land, Merv was more promiscuous and more eccentric than anyone outside the entertainment industry could have imagined at the time. En route, he virtually rewrote the rules of television broadcasting, invented the game show as we know it today, racheted up the razzmatazz quotient of casinos around the world, and befriended everyone who mattered in politics and entertainment.

Born in San Mateo, California in 1925 to bankrupted Irish-American parents, he died a self-made billionaire in 2007 surrounded by friends, family and a public legacy that was one of the most immediately recognizable in America.

Oh, and in case you didn't know it already, Merv was gay. Promiscuously gay and (offscreen) flamboyantly gay, with a sexual history that included most of the "pretty boys" of super-agent Henry Willson's stable (i.e, Rock, Tab, Guy Madison, and Rory), virtually any male associated with either Liberace or George Cukor, and an uninterrupted string of bronzed actors, models, entertainment-industry wannabes, and porn stars, including gay porno mega-star Cal Culver (aka Casey Donovan.

As startling as these revelations are (how the studios managed to pull the wool over our eyes back then!), the news, as revealed in Porter's biography, isn't the rather pedestrian fact that Merv liked guys. Described in well-documented detail are young Merv's involvements with an archbishop, scores of A-list actors and actresses, various captains of industry, and politicians who included Eisenhower, JFK, Nixon, The Fords, and the Reagans.

Of special interest is Merv's involvement in the Alzheimer-derived incapacity of former president Ronald Reagan, as supervised by former pinup girl and starlet, First Lady Nancy (Davis) Reagan.

Porter handles Merv's penchant for successful schmoozing, both in and out of the boudoir, with tact, respect, and a gift for delivering punchy, well-researched anecdotes about show-biz.

Author and social critic Larry Post described Merv's predicament like this: "The real irony [of the Herculean efforts Merv took to conceal his gender preference] involves the enduring power of the Hollywood closet that held even a billionaire locked in its embrace, paying homage to the presumed prejudices of the public."

Men, socialized in a "scrappier paradigm," learn to pursue and energize their goals at work and home. The two key elements are control and recognizing opportunity. For example, girls, rewarded for hard work, learn to see control as outside of themselves while boys are urged to take charge. Boys are schooled to recognize opportunity and girls to choose safe targets.