Since its first publication more than twenty-five years ago,How to Build a Habitable Planethas established a legendary reputation as an accessible yet scientifically impeccable introduction to the origin and evolution of Earth, from the Big Bang through the rise of human civilization. This classic account of how our habitable planet was assembled from the stuff of stars introduced readers to planetary, Earth, and climate science by way of a fascinating narrative. Now this great book has been made even better. Harvard geochemist Charles Langmuir has worked closely with the original author, Wally Broecker, one of the world's leading Earth scientists, to revise and expand the book for a new generation of readers for whom active planetary stewardship is becoming imperative.

Interweaving physics, astronomy, chemistry, geology, and biology, this sweeping account tells Earth's complete story, from the synthesis of chemical elements in stars, to the formation of the Solar System, to the evolution of a habitable climate on Earth, to the origin of life and humankind. The book also addresses the search for other habitable worlds in the Milky Way and contemplates whether Earth will remain habitable as our influence on global climate grows. It concludes by considering the ways in which humankind can sustain Earth's habitability and perhaps even participate in further planetary evolution.

Like no other book,How to Build a Habitable Planetprovides an understanding of Earth in its broadest context, as well as a greater appreciation of its possibly rare ability to sustain life over geologic time.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends.Good Worksis a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impactsandbottom-line business results.

Good Worksis rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

• Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses
• Explains how to balance social and business goals
• Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler

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